Team cycle rides for charity may not be new, but have you heard of the Kew Green Coast to Coast Cycle Challenge – a 171 mile ride from Morecambe to Bridlington along the Way of the Roses to raise funds for Greenfingers Charity, who are dedicated to supporting children who spend time in hospices around the UK, along with their families, by creating inspiring gardens for them to relax in and benefit from.
This cross-the-country ride is the brainchild of Paul Gallon, General Manager of the Crowne Plaza Hotel, Liverpool, who has persuaded 49 colleagues from the Kew Green Hotels family to join him on this two-day event starting early on Monday 13th May. Head office riders include Jamie Lamb, Executive Chairman, Neil Sewell, Managing Director of Owned Hotels, Anael Peu, Director of Revenue and Technology and Dean Crews, Group Executive Chef as well as other riders who work in various Holiday Inn and other hotels managed by Kew Green.
Before the start of the ride Neil Sewell told us, “Over the past two years we have raised over £250,000 for Greenfingers, our target for 2019 is £200,000. We like to put the fun in fundraising and create events and challenges our teams can really get behind. Everyone in our Kew Green Family is fully committed to supporting Greenfingers and the amazing work they do”
Drawing support from other Kew Green employees is not new, they regularly get their hands dirty as well as initiating exciting and different fundraising ideas, many of the staff have already been helping to plant the latest Greenfingers Charity garden, created by award-winning designer Carolyn Willitts and built by Landscape Plus especially for Claire House Children’s Hospice, Nr Birkenhead. The ‘Garden of Colour’ is due to be open in mid-June this year and the funds raised will help to complete the Kaleidoscope shelter designed to enthral the bed-bound children who will use this new garden facility.
Up to press our Coast to Coast riders have raised over £15,000 for Greenfingers, a stunning achievement for a worthy cause.