KEW GREEN - INSIGHTS

Kew Green announces new brand identity in the wake of China launch.

We are delighted to announce the launch of a new brand identity with the reveal of a revitalised logo and revolutionized website as we embark on the next stage of company growth. This coincides with the opening of the first Kew Green branded hotel in Hong Kong by HK CTS Hotels Co Ltd.

The overhaul of the existing visual identity has been designed to embody the bold spirit of Kew Green and the team behind it. Our new website showcases a fantastic suite of assets that cater perfectly to the needs of its users, showing potential clients and investors the scope and depth of Kew Green’s hotel management experience. Following their acquisition by HK CTS Hotels Co Ltd, the launch of the first own branded Kew Green Hotel in Wanchai, Hong Kong, marks the start of the group’s expansion into the Chinese market place. The hotel will offer visitors a taste of British hospitality in the heart of Hong Kong under the Kew Green name.

Kew Green, which operates 55 hotels across the UK under six major brands; Holiday Inn, Holiday Inn Express, Crowne Plaza, ibis Styles, Hampton by Hilton and Courtyard by Marriott, as well as the iconic The Grand, Brighton hotel and Richmond Hill Hotel, has unveiled their new look via their website (www.kewgreen.co.uk) today.

Created by London based, multi-disciplinary design studio, Limited Edition Design, who have previously crafted assets for brands including Diageo, Pepsi, Spotify and Heineken, the new logo offers a bold and contemporary look for Kew Green.

The new visual identities are the first since the brand’s inception in 2001, and were created with Kew Green’s ethos as a modern and progressive business in mind. Limited Edition Design’s strategy was to ensure that the new logo and website represent the experience and wealth of knowledge possessed by the team at the core of Kew Green, the resulting identity was crafted to reflect their values and approach. The finished product is a strong, refined logo which reflects the brand’s personality and quality.

Alex Pritchard, Chief Executive Office at Kew Green Group Ltd said of the rebrand; “We’re thrilled to have launched the new Kew Green visual identity and website which reflects the values Kew Green stands for. Our new visual assets encapsulate our standards, helping us to build a strong brand identity in the market place. It’s also a privilege to see the first Kew Green brand hotel in Hong Kong this week. The hotel is the embodiment of the close collaboration between ourselves and the team at HK CTS Ltd. This launch and new identity is the perfect way to wrap up a successful 2016, and provides us with a fantastic springboard to move the company forward in 2017.”

ENDS

For further information please contact kewgreen@housepr.com

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