Aprirose launch hotel operating platform

Real estate investment company Aprirose has launched its own hotel operating platform. The platform will initially be operated in conjunction with hotel operator Kew Green Hotels, which will provide systems and support while the new service is established.

Aprirose operates across a number of sectors, Tim Shearman was appointed as CEO of Aprirose Hotels in June 2018. Aprirose’s hotel assets now total 25 under a number of international brands from the major franchises, including Hilton, Marriott, Accor, plus its own QHotels brand. 

Aprirose’s QHotels are currently undergoing significant asset management and modernisation, with the rebrand of seven of the hotels, with the launch of five Doubletree by Hilton last year and two Delta by Marriott due in early 2019. 

Tim Shearman, CEO, Aprirose Hotels, said: “The creation of our own hotel operating platform is an exciting new development in the growth and evolution of our hotel portfolio as we have further expansion plans nationally and internationally. It demonstrates our long-term commitment to the sector and will allow us to recruit industry leading talent and drive value for our clients. By initially working with the experienced Kew Green Hotels team it will allow us to hit the ground running and offer a seamless and best-in-class service to our customers.”

Alex Pritchard, CEO of Kew Green Hotels Ltd, said: “We are delighted to have partnered with Aprirose in the establishment of their new operating platform. These additions are part of our continued strategy to grow our managed division, alongside our owned estate, with a target to reach a portfolio of in excess of 100 hotels.”