Holiday Inn

Holiday Inn is the most widely recognised hotel brand in the world, with over 1,500 hotels worldwide, including over 100 in the UK.

Every Holiday Inn offers:

• A great night sleep - offering a pillow menu to every guest.
• A great breakfast - with the opportunity to check-out at breakfast.
• An outstanding rewards program - Priority Club is the largest hotel loyalty programme in the world.
• The can-do service promise - a real commitment that comes from real training and real enthusiasm.

Express by Holiday Inn

Express by Holiday Inn is one of the leading ‘Limited Service’ hotel brands in the UK with almost 100 units and a national geographic spread. Their development plan forecasts an additional 50 units over the next three years.

KGH chose to partner with the Express brand for the following reasons:

Quality

• It operates a rigorous quality management with regular quality audits and mystery shopper programmes.
• It has a high specification of fit-out with the new bedroom standards offering ‘Best in Class’.
• A restaurant and bar service can be offered with the flexibility to meet differing hotel needs.

Improved Profitability

• The power and recognition of the Holiday Inn brand generates significant additional revenue.
• There is a strong brand infrastructure and loyalty program which means occupancy is strongly underpinned.
• Customers rate Express higher than almost all the competitive set on all attributes.

Days Hotel

Days Inn / Hotel is one of the leading ‘Limited Service’ hotel brands in the world with over 1,800 units in the USA and 30 currently in the UK. The brand is owned by Wyndham Corporation, who have stated their desire to aggressively roll the brand out in the UK.

In physical terms, the Days Hotel product is similar to Express, positioned at the top end of the limited service hotel segment. The brand operates the same quality systems in terms of regular audits and mystery shopper programmes.

The Days Hotel allows KGH a greater degree of flexibility than is the case under the Express brand including:

• Provision of cooked breakfasts and a full restaurant service in the evening.
• ‘Work zone rooms’ with larger desks and enhanced facilities for business clients.

Courtyard by Marriott

The Courtyard brand by Marriott is operated across 630 hotels in 17 countries and is positioned in the premium limited service market.

The customer focus is predominately on business travellers.

The Courtyard brand offers KGH an excellent opportunity as a high quality, internationally known brand with strong loyalty reward programs.